Graduate Certificate in Google Analytics and AdWords

Name: Graduate Certificate in Google Analytics and AdWords
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The Graduate Certificate in Google Analytics and AdWords is a valuable course that equips learners with essential digital marketing skills. This program covers the use of Google's powerful analytics and advertising tools, enabling students to understand and optimize online traffic, user behavior, and ad campaigns.

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AboutThisCourse

In today's digital age, these skills are in high demand as businesses increasingly rely on online platforms for marketing and sales. By completing this course, learners can demonstrate their expertise in Google Analytics and AdWords, making them highly attractive candidates for a wide range of marketing roles. This certificate course not only enhances learners' resumes but also provides them with practical skills that can be directly applied in the workplace. Students will learn how to analyze data, create effective ad campaigns, and make data-driven decisions that drive business growth and success. Overall, the Graduate Certificate in Google Analytics and AdWords is an investment in a rewarding career in digital marketing, offering learners the opportunity to gain a competitive edge in this fast-paced and exciting industry.

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CourseDetails

• Unit 1: Introduction to Google Analytics & AdWords
• Unit 2: Google Analytics: Setting Up & Account Configuration
• Unit 3: Understanding Google Analytics Reports
• Unit 4: Google AdWords: Campaign Setup & Management
• Unit 5: Keyword Research & Selection for AdWords
• Unit 6: AdWords Bidding Strategies & Optimization Techniques
• Unit 7: Google Analytics & AdWords Integration
• Unit 8: Analyzing & Reporting on AdWords Performance
• Unit 9: Advanced Google Analytics Features & Functionality
• Unit 10: Google Analytics & AdWords for E-commerce

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GRADUATE CERTIFICATE IN GOOGLE ANALYTICS AND ADWORDS

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London School of International Business (LSIB)

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05 May 2025

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