Graduate Certificate in Google Analytics and AdWords
-- ViewingNowThe Graduate Certificate in Google Analytics and AdWords is a valuable course that equips learners with essential digital marketing skills. This program covers the use of Google's powerful analytics and advertising tools, enabling students to understand and optimize online traffic, user behavior, and ad campaigns.
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โข Unit 1: Introduction to Google Analytics & AdWords
โข Unit 2: Google Analytics: Setting Up & Account Configuration
โข Unit 3: Understanding Google Analytics Reports
โข Unit 4: Google AdWords: Campaign Setup & Management
โข Unit 5: Keyword Research & Selection for AdWords
โข Unit 6: AdWords Bidding Strategies & Optimization Techniques
โข Unit 7: Google Analytics & AdWords Integration
โข Unit 8: Analyzing & Reporting on AdWords Performance
โข Unit 9: Advanced Google Analytics Features & Functionality
โข Unit 10: Google Analytics & AdWords for E-commerce
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