Postgraduate Certificate in Digital Advertising and Performance Marketing

Name: Postgraduate Certificate in Digital Advertising and Performance Marketing
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The Postgraduate Certificate in Digital Advertising and Performance Marketing is a career-advancing course that provides learners with essential skills in digital advertising and performance marketing. In today's digital age, businesses are increasingly relying on digital advertising to reach their target audiences and drive sales.

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AboutThisCourse

As a result, there is a high demand for professionals who possess the skills and knowledge to develop and execute effective digital advertising campaigns. This certificate course is designed to equip learners with the latest industry practices, tools, and techniques in digital advertising and performance marketing. Through a combination of lectures, case studies, and hands-on projects, learners will gain a deep understanding of topics such as search engine marketing, social media advertising, programmatic advertising, and data analytics. By the end of the course, learners will have the skills and confidence to develop and implement successful digital advertising campaigns that drive real business results. Whether you are a marketing professional looking to advance your career or a business owner looking to improve your digital advertising skills, this certificate course is an excellent investment in your professional development. By completing this course, you will be well on your way to becoming a digital advertising and performance marketing expert.

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CourseDetails

• Fundamentals of Digital Advertising: Understanding the basics of digital advertising, including display, video, and native advertising.
• Performance Marketing: An introduction to performance marketing, including cost-per-click (CPC), cost-per-impression (CPM), and cost-per-acquisition (CPA) models.
• Search Engine Marketing (SEM): Learning about search engine marketing, including pay-per-click (PPC) advertising and search engine optimization (SEO).
• Social Media Advertising: Exploring social media advertising, including Facebook, Instagram, LinkedIn, and Twitter ads.
• Programmatic Advertising: Understanding programmatic advertising, including real-time bidding (RTB) and automated ad buying.
• Data Analytics for Digital Advertising: Learning about data analytics for digital advertising, including web analytics, conversion tracking, and attribution modeling.
• Digital Advertising Strategy: Developing a digital advertising strategy, including setting goals, targeting audiences, and measuring success.
• Mobile Advertising: Exploring mobile advertising, including in-app ads, mobile web ads, and location-based advertising.
• Email Marketing: Understanding email marketing, including list building, segmentation, and automation.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN DIGITAL ADVERTISING AND PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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