Postgraduate Certificate in Digital Advertising and Performance Marketing
-- ViewingNowThe Postgraduate Certificate in Digital Advertising and Performance Marketing is a career-advancing course that provides learners with essential skills in digital advertising and performance marketing. In today's digital age, businesses are increasingly relying on digital advertising to reach their target audiences and drive sales.
7,600+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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⢠Fundamentals of Digital Advertising: Understanding the basics of digital advertising, including display, video, and native advertising.
⢠Performance Marketing: An introduction to performance marketing, including cost-per-click (CPC), cost-per-impression (CPM), and cost-per-acquisition (CPA) models.
⢠Search Engine Marketing (SEM): Learning about search engine marketing, including pay-per-click (PPC) advertising and search engine optimization (SEO).
⢠Social Media Advertising: Exploring social media advertising, including Facebook, Instagram, LinkedIn, and Twitter ads.
⢠Programmatic Advertising: Understanding programmatic advertising, including real-time bidding (RTB) and automated ad buying.
⢠Data Analytics for Digital Advertising: Learning about data analytics for digital advertising, including web analytics, conversion tracking, and attribution modeling.
⢠Digital Advertising Strategy: Developing a digital advertising strategy, including setting goals, targeting audiences, and measuring success.
⢠Mobile Advertising: Exploring mobile advertising, including in-app ads, mobile web ads, and location-based advertising.
⢠Email Marketing: Understanding email marketing, including list building, segmentation, and automation.
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