Graduate Certificate in Hotel Google Ads Marketing
-- ViewingNowThe Graduate Certificate in Hotel Google Ads Marketing is a specialized course designed for individuals seeking to excel in digital marketing for the hotel industry. This certificate program emphasizes the importance of Google Ads, a critical tool for reaching and converting potential hotel guests online.
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GBP £ 140
GBP £ 202
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⢠<strong>Google Ads Basics</strong>
⢠Google Ads Account Creation and Setup
⢠Keyword Research and Selection
⢠Understanding Quality Score and Bid Management
⢠Creating and Optimizing Search Campaigns
⢠<strong>Display Advertising</strong>
⢠Display Network Campaigns and Placements
⢠Designing Effective Display Ads
⢠Remarketing with Google Ads
⢠<strong>Advanced Google Ads Strategies</strong>
⢠Utilizing Ad Extensions
⢠Demographic and Location Targeting
⢠Google Analytics Integration
⢠<strong>Hotel Industry-Specific Google Ads</strong>
⢠Targeting and Reaching Travel Shoppers
⢠Crafting Compelling Hotel Ad Copy
⢠Measuring and Analyzing Hotel Ad Performance
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