Professional Certificate in Programmatic and SEM Marketing
-- ViewingNowThe Professional Certificate in Programmatic and SEM Marketing is a highly relevant course that equips learners with the essential skills required in today's digital marketing industry. This program focuses on programmatic advertising and search engine marketing (SEM), two critical areas that are in high demand by employers.
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⢠Unit 1: Introduction to Programmatic and SEM Marketing
⢠Unit 2: Basics of Search Engine Marketing (SEM)
⢠Unit 3: Keyword Research and Analysis
⢠Unit 4: Ad Copywriting and Testing
⢠Unit 5: SEM Bidding Strategies and Optimization
⢠Unit 6: Programmatic Advertising Fundamentals
⢠Unit 7: Real-Time Bidding (RTB) and Demand-Side Platforms (DSPs)
⢠Unit 8: Audience Targeting and Segmentation in Programmatic
⢠Unit 9: Measuring Programmatic and SEM Performance
⢠Unit 10: Advanced Programmatic and SEM Tactics and Case Studies
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