Professional Certificate in Programmatic and SEM Marketing
-- ViewingNowThe Professional Certificate in Programmatic and SEM Marketing is a highly relevant course that equips learners with the essential skills required in today's digital marketing industry. This program focuses on programmatic advertising and search engine marketing (SEM), two critical areas that are in high demand by employers.
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โข Unit 1: Introduction to Programmatic and SEM Marketing
โข Unit 2: Basics of Search Engine Marketing (SEM)
โข Unit 3: Keyword Research and Analysis
โข Unit 4: Ad Copywriting and Testing
โข Unit 5: SEM Bidding Strategies and Optimization
โข Unit 6: Programmatic Advertising Fundamentals
โข Unit 7: Real-Time Bidding (RTB) and Demand-Side Platforms (DSPs)
โข Unit 8: Audience Targeting and Segmentation in Programmatic
โข Unit 9: Measuring Programmatic and SEM Performance
โข Unit 10: Advanced Programmatic and SEM Tactics and Case Studies
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