Postgraduate Certificate in Media Buying in Kakaotalk
-- ViewingNowThe Postgraduate Certificate in Media Buying on Kakaotalk is a comprehensive course designed to equip learners with the essential skills required in the ever-evolving media buying industry. This course highlights the importance of data-driven decision making, strategic planning, and analytical skills in media buying.
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GBP £ 140
GBP £ 202
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โข Programmatic Advertising · Understanding Programmatic Ecosystem, Real-time Bidding (RTB), Demand Side Platforms (DSP), Supply Side Platforms (SSP), Ad Exchanges, Data Management Platforms (DMP)
โข Media Planning · Setting Advertising Objectives, Target Audience Research, Media Types, Budget Allocation, Measuring Effectiveness
โข Digital Ad Formats · Display Ads, Video Ads, Native Ads, Social Media Ads, Mobile Ads, Audio Ads, Emerging Ad Formats
โข Audience Targeting · Contextual Targeting, Behavioral Targeting, Retargeting, Audience Segmentation, Lookalike Modeling
โข Ad Operations · Ad Serving, Ad Verification, Ad Fraud Detection, Yield Management, Ad Operations Workflow
โข Media Buying Metrics · Cost Per Impression (CPM), Cost Per Click (CPC), Cost Per Engagement (CPE), Return on Ad Spend (ROAS), Viewability, Click-through Rate (CTR), Conversion Rate
โข Attribution Modeling · Linear Attribution, Time Decay Attribution, Position-based Attribution, Custom Attribution
โข Cross-channel Media Buying · Multi-screen Campaign Management, Integrated Marketing Strategies, Channel Synergies, Attribution Challenges
โข Privacy & Compliance · GDPR, CCPA, Data Privacy Best Practices, Advertising Standards, Brand Safety Measures
โข Future Trends in Media Buying · Artificial Intelligence (AI), Machine Learning (ML), Augmented Reality (AR), Virtual Reality (VR), Blockchain, 5G, Voice Advertising
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