Undergraduate Certificate in Digital Advertising and Sales Techniques
-- ViewingNowThe Undergraduate Certificate in Digital Advertising and Sales Techniques is a comprehensive course designed to empower learners with essential skills in digital advertising and sales. In today's technology-driven world, businesses increasingly rely on digital channels to reach customers and drive sales.
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GBP £ 140
GBP £ 202
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โข Understanding Digital Advertising Fundamentals • Introduction to digital advertising, primary and secondary digital advertising channels, key players in the industry. โข Digital Advertising Formats and Platforms • Display, video, native, and social media advertising formats, programmatic advertising, mobile and connected TV advertising. โข Audience Targeting and Segmentation • Audience research, targeting strategies, segmentation techniques, data-driven advertising, and programmatic audience buying. โข Campaign Planning and Management • Developing a digital advertising strategy, setting goals, selecting channels, creating ad content, managing campaigns, and measuring performance. โข Digital Advertising Analytics and Optimization • Understanding and measuring digital advertising performance, attribution modeling, conversion tracking, and optimization techniques. โข Digital Sales Techniques • Sales fundamentals, digital sales channels, sales funnel, prospecting, lead generation, sales presentations, and closing sales. โข Digital Sales Strategies and Tactics • Account-based selling, consultative selling, social selling, email marketing, and sales automation. โข Digital Sales Analytics and Reporting • Understanding sales performance metrics, tracking sales performance, data analysis, and reporting.
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