Professional Certificate in Display Advertising with Google Ads

Name: Professional Certificate in Display Advertising with Google Ads
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The Professional Certificate in Display Advertising with Google Ads is a valuable course that equips learners with essential skills for career advancement in digital marketing. This program focuses on display advertising, a critical component of digital marketing strategies that uses visual elements to engage and convert audiences.

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AboutThisCourse

In this era of increasing digitalization, businesses are investing heavily in online advertising, leading to high industry demand for professionals skilled in display advertising. According to Burning Glass Technologies, job postings requiring Google Ads skills have grown by 22% over the past three years. Through this course, learners gain hands-on experience with Google Ads, a widely-used platform for display advertising. They explore topics such as ad creation, campaign management, targeting, and optimization techniques. By the end of the course, learners will be prepared to develop and execute effective display advertising campaigns, enhancing their career prospects and value to employers.

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CourseDetails

• Unit 1: Introduction to Display Advertising with Google Ads
• Unit 2: Setting up a Google Ads Account
• Unit 3: Understanding Display Ad Formats
• Unit 4: Creating Effective Display Ads
• Unit 5: Targeting and Retargeting Strategies
• Unit 6: Bid Management and Optimization
• Unit 7: Measuring Success with Google Ads Metrics
• Unit 8: Advanced Display Advertising Techniques
• Unit 9: Troubleshooting and Optimizing Display Ad Campaigns
• Unit 10: Best Practices for Display Advertising with Google Ads

CareerPath

The display advertising industry is booming, and professionals with Google Ads expertise are in high demand. This section presents a 3D pie chart that highlights the distribution of roles related to the Professional Certificate in Display Advertising with Google Ads in the UK. The chart is designed to give you a clear understanding of the job market trends and skill demand in this field. According to the chart, Digital Marketing Specialists hold the largest percentage of roles (45%). This role requires professionals to create, manage, and optimize digital marketing campaigns across various channels, including search engines, social media, and affiliate networks. Display Advertising Managers (30%) are responsible for planning, executing, and optimizing display advertising campaigns using platforms such as Google Ads. They work closely with designers, developers, and data analysts to ensure the success of their campaigns. Google Ads Experts (20%) are highly skilled professionals who possess in-depth knowledge of Google's advertising platform. They help businesses create and manage effective advertising campaigns that drive traffic, generate leads, and boost conversions. Campaign Optimization Analysts (5%) focus on analyzing and optimizing digital campaigns to improve their performance. They use data-driven insights to make informed decisions that lead to higher returns on investment (ROI) for businesses. In conclusion, the display advertising job market offers diverse opportunities for professionals with various skill levels. By obtaining a Professional Certificate in Display Advertising with Google Ads, you can enhance your expertise and increase your chances of securing one of these rewarding roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DISPLAY ADVERTISING WITH GOOGLE ADS

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London School of International Business (LSIB)

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05 May 2025

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