Professional Certificate in Digital Advertising with Google Ads

Name: Professional Certificate in Digital Advertising with Google Ads
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The Professional Certificate in Digital Advertising with Google Ads is a comprehensive course that provides learners with essential skills for career advancement in digital advertising. This program focuses on Google Ads, the most widely used advertising platform, making it highly relevant in today's digital-focused job market.

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AboutThisCourse

With the ever-increasing demand for digital advertising professionals, this certificate course offers a timely opportunity to gain a competitive edge. Learners will acquire skills in creating and optimizing Google Ads campaigns, measuring performance, and utilizing critical insights to drive business results. Upon completion, learners will be equipped with the necessary skills to succeed in various roles, such as a Digital Marketing Specialist, Paid Advertising Coordinator, or Search Engine Marketing Analyst. By earning this industry-recognized certification, professionals can demonstrate their expertise and commitment to staying updated on the latest digital advertising trends.

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CourseDetails

• Unit 1: Introduction to Digital Advertising with Google Ads
• Unit 2: Setting up a Google Ads Account
• Unit 3: Keyword Research and Ad Group Creation
• Unit 4: Creating Effective Text Ads
• Unit 5: Utilizing Display Advertising
• Unit 6: Video Campaigns with YouTube Ads
• Unit 7: Leveraging Shopping Campaigns for E-commerce
• Unit 8: Understanding and Optimizing Quality Score
• Unit 9: Remarketing and Audience Targeting
• Unit 10: Measuring Success with Google Ads Analytics

CareerPath

The digital advertising industry is booming in the UK, and a Professional Certificate in Digital Advertising with Google Ads can open up exciting career opportunities. In this 3D pie chart, we're visualizing the job market trends for three popular roles: Digital Advertising Specialist, PPC Manager, and SEO Specialist. Digital Advertising Specialists, responsible for planning, executing, and optimizing online advertising campaigns, make up 50% of the market. With a focus on Google Ads, you'll learn to create compelling ads that reach the right audience at the right time. PPC (Pay-Per-Click) Managers, another integral part of the digital advertising landscape, account for 30% of the market. As a PPC Manager, you'll master the art of managing bids, keywords, and ad placements to maximize ROI. Lastly, SEO (Search Engine Optimization) Specialists, responsible for improving website visibility in search engine results, make up the remaining 20% of the market. With a Professional Certificate in Digital Advertising with Google Ads, you'll gain the skills to optimize website content, structure, and connections to search engines. The demand for professionals with Google Ads expertise is on the rise, and this 3D pie chart clearly demonstrates the diverse career paths available in the digital advertising industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DIGITAL ADVERTISING WITH GOOGLE ADS

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London School of International Business (LSIB)

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05 May 2025

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