Professional Certificate in PPC and SEM Strategies

Name: Professional Certificate in PPC and SEM Strategies
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The Professional Certificate in PPC and SEM Strategies is a comprehensive course that provides learners with essential skills for career advancement in digital marketing. This program focuses on pay-per-click (PPC) and search engine marketing (SEM) strategies, which are critical components of any successful online marketing campaign.

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AboutThisCourse

In today's digital age, the demand for professionals with PPC and SEM skills is skyrocketing. According to a report by Burning Glass Technologies, job postings requiring PPC skills have increased by 38% over the past three years, while those requiring SEM skills have grown by 27%. By completing this certificate course, learners will be well-equipped to meet this demand and excel in their careers. Throughout the course, learners will gain hands-on experience with popular PPC and SEM platforms, including Google Ads and Bing Ads. They will also learn how to optimize campaigns for maximum ROI, analyze data to make informed decisions, and create compelling ad copy that drives conversions. By the end of the program, learners will have a comprehensive understanding of PPC and SEM strategies and the skills necessary to succeed in this exciting and dynamic field.

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CourseDetails

• Introduction to PPC & SEM: Understanding the basics of Pay-Per-Click (PPC) and Search Engine Marketing (SEM), their benefits, and how they fit into a digital marketing strategy.
• Keyword Research: Identifying and analyzing keywords and phrases to target in PPC campaigns.
• PPC Campaign Setup: Setting up a PPC campaign, including creating ad groups, writing ad copy, and selecting targeting options.
• SEM Bid Management: Understanding how to set and adjust bids for keywords and ad placements to optimize campaign performance.
• Landing Page Optimization: Creating and optimizing landing pages to improve conversion rates for PPC campaigns.
• Measurement & Analytics: Tracking and analyzing PPC and SEM performance using tools such as Google Analytics and Google Ads.
• Advanced PPC Strategies: Exploring more advanced PPC techniques, such as remarketing, audience targeting, and automated bidding.
• SEM for E-commerce: Utilizing SEM to drive sales and revenue for e-commerce businesses, including product listing ads and dynamic remarketing.
• A/B Testing & Optimization: Running A/B tests to optimize ad copy, landing pages, and other elements of PPC and SEM campaigns.
• PPC & SEM Best Practices: Following industry best practices for PPC and SEM to maximize results and minimize waste.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PPC AND SEM STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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