Professional Certificate in Strategic Marketing Audit and Consultation
-- ViewingNowThe Professional Certificate in Strategic Marketing Audit and Consultation is a comprehensive course designed to equip learners with the essential skills needed to excel in marketing audit and consultation. This course emphasizes the importance of conducting thorough marketing audits to identify organizational strengths, weaknesses, opportunities, and threats (SWOT analysis), and it teaches learners how to provide data-driven, strategic recommendations to clients.
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⢠Marketing Audit
⢠SWOT Analysis
⢠Market Research and Analysis
⢠Competitive Analysis
⢠Strategic Marketing Planning
⢠Target Marketing and Segmentation
⢠Marketing Mix Strategy (4Ps)
⢠Branding and Positioning
⢠Performance Metrics and KPIs in Marketing
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