Graduate Certificate in Purchasing Behavior Psychology
-- ViewingNowThe Graduate Certificate in Purchasing Behavior Psychology is a comprehensive course that bridges the gap between psychology and purchasing behavior. This program highlights the importance of understanding consumer behavior, decision-making processes, and the psychological factors that influence purchasing decisions.
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โข Introduction to Purchasing Behavior Psychology: Understanding the fundamental principles of purchasing behavior psychology and its applications in various industries. โข Consumer Decision-Making Process: Exploring the stages consumers go through when making purchasing decisions, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. โข Motivational Theories in Purchasing Behavior: Examining the role of motivation in purchasing behavior, including Maslow's hierarchy of needs, self-determination theory, and self-efficacy. โข Perception and Attention in Purchasing: Understanding the concepts of perception and attention in the context of purchasing behavior, including selective perception, perceptual distortion, and perceptual defense. โข Learning and Memory in Purchasing: Exploring the role of learning and memory in purchasing behavior, including classical conditioning, operant conditioning, and cognitive learning theories. โข Attitudes and Beliefs in Purchasing: Examining the impact of attitudes and beliefs on purchasing behavior, including the theory of planned behavior and cognitive dissonance. โข Social Influences on Purchasing Behavior: Understanding the influence of social factors on purchasing behavior, including reference groups, opinion leaders, and social norms. โข Marketing Strategies for Influencing Purchasing Behavior: Learning effective marketing strategies and tactics that influence purchasing behavior, including product design, pricing, promotion, and distribution.
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