Postgraduate Certificate in Balanced Service Marketing
-- ViewingNowThe Postgraduate Certificate in Balanced Service Marketing is a comprehensive course that bridges the gap between traditional marketing and service marketing. This certification highlights the importance of a customer-centric approach, teaching learners to deliver exceptional customer experiences at every touchpoint.
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โข Unit 1: Introduction to Balanced Service Marketing
โข Unit 2: Customer Relationship Management in Service Marketing
โข Unit 3: Service Quality and Customer Satisfaction
โข Unit 4: Pricing Strategies in Service Marketing
โข Unit 5: Integrated Marketing Communications for Services
โข Unit 6: Service Design and Delivery
โข Unit 7: Digital and Social Media Marketing for Services
โข Unit 8: Metrics and Analytics in Service Marketing
โข Unit 9: Ethics and Corporate Social Responsibility in Service Marketing
โข Unit 10: Innovation and Entrepreneurship in Service Marketing
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