Undergraduate Certificate in Telehealth Promotions and Digital Advertising
-- ViewingNowThe Undergraduate Certificate in Telehealth Promotions and Digital Advertising is a career-enhancing course that meets the growing industry demand for professionals skilled in telehealth marketing. As telehealth services expand, there's an urgent need for experts who can effectively promote these services and reach a wider audience through digital advertising.
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โข Telehealth Promotions Fundamentals • Understanding the Telehealth landscape, Promotions strategies, Patient engagement, HIPAA regulations
โข Digital Advertising Basics • Platforms (Google, Facebook, Instagram, LinkedIn), Targeting, Campaign setup, Analytics
โข Content Creation for Telehealth • Copywriting, Graphic design, Video production, Accessibility
โข Search Engine Optimization (SEO) • Keyword research, On-page optimization, Local SEO for Telehealth, Measuring success
โข Email Marketing for Telehealth • Campaign planning, List building, Automation, Metrics
โข Social Media Management for Telehealth • Platform selection, Content creation, Engagement, Analytics
โข Telehealth Analytics • Key metrics, Data analysis, Insights, Reporting
โข Legal and Ethical Considerations • Advertising regulations, Privacy, Disclosures, Compliance
โข Capstone Project • Real-world Telehealth promotions campaign, Applying learned concepts, Presenting results
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