Undergraduate Certificate in Technical SEO Auditing
-- ViewingNowThe Undergraduate Certificate in Technical SEO Auditing is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This program focuses on the critical area of Technical SEO Auditing, a high-demand skill set for employers worldwide.
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โข Introduction to Technical SEO Auditing: Basics of SEO, Importance of technical SEO, Understanding website architecture, crawlability, and indexing.
โข Website Analysis: Using various tools for website analysis, identifying common SEO issues, analyzing website structure, and internal linking.
โข On-page Optimization: Importance of meta tags, header tags, URL structure, and keyword usage, optimizing images and multimedia.
โข Site Speed and Performance: Understanding the impact of site speed on SEO, measuring site performance, optimizing for mobile devices, and improving user experience.
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โข XML Sitemaps and Robots.txt: Creating XML sitemaps, submitting to search engines, and managing robots.txt files for efficient crawling.
โข Redirects and Canonical Tags: Understanding different types of redirects, implementing 301 and 302 redirects, using canonical tags to prevent duplicate content.
โข Mobile SEO: Importance of mobile SEO, mobile-first indexing, optimizing for mobile devices, and improving mobile user experience.
โข Local SEO: Understanding local SEO, optimizing for local search, managing business listings, and using Google My Business.
โข Analytics and Reporting: Setting up Google Analytics, tracking website traffic, measuring SEO performance, and creating reports.
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