Professional Certificate in Excel Analytics for Digital Marketing
-- ViewingNowThe Professional Certificate in Excel Analytics for Digital Marketing is a crucial course designed to equip learners with essential skills in Excel analysis specific to digital marketing. This program is significant due to the increasing industry demand for professionals who can leverage data to drive decision-making in digital marketing campaigns.
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GBP £ 140
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โข Data
- Excel basics: learn to navigate the Excel interface, create and manage worksheets and workbooks, and understand data types and formats.
โข Data Analysis
- Data cleaning: learn to identify and handle incomplete, inconsistent, or erroneous data.
- Descriptive statistics: learn to calculate measures of central tendency, dispersion, and correlation.
โข Data Visualization
- Charts and graphs: learn to create and customize visualizations in Excel, including line charts, bar charts, and scatter plots.
- Dashboard creation: learn to design and build interactive dashboards to present data insights.
โข Pivot Tables
- Pivot table basics: learn to create and modify pivot tables, including adding and removing fields, grouping data, and formatting.
- Pivot table analysis: learn to use pivot tables for data analysis, such as calculating totals, percentages, and trends.
โข Excel Functions
- Basic functions: learn to use Excel functions such as SUM, AVERAGE, MIN, and MAX.
- Advanced functions: learn to use Excel functions such as IF, VLOOKUP, and INDEX-MATCH for data analysis.
โข Forecasting and Predictive Analytics
- Time series analysis: learn to analyze and forecast data using Excel's time series analysis tools.
- Regression analysis: learn to perform regression analysis in Excel and interpret the results.
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