Postgraduate Certificate in Economic Psychology for Marketers
-- viendo ahoraThe Postgraduate Certificate in Economic Psychology for Marketers is a comprehensive course that bridges the gap between economics, psychology, and marketing. This certificate course is critical for marketers seeking to understand the behavioral and decision-making processes of consumers better.
2.543+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
Acerca de este curso
HundredPercentOnline
LearnFromAnywhere
ShareableCertificate
AddToLinkedIn
TwoMonthsToComplete
AtTwoThreeHoursAWeek
StartAnytime
Sin período de espera
Detalles del Curso
• Consumer Behavior Theory: Examining the psychological factors that influence consumer decision-making, including perception, motivation, learning, and attitude formation.
• Behavioral Economics: Investigating how cognitive biases and heuristics impact economic decision-making and market behavior.
• Psychological Pricing Strategies: Exploring how to use pricing to influence consumer perceptions, emotions, and behavior.
• Marketing Communication and Persuasion: Analyzing the role of persuasion in marketing communication and the psychological principles that underpin effective messaging.
• Consumer Decision-Making Process: Examining the stages of the consumer decision-making process and how psychological factors influence each stage.
• Market Research Methods for Economic Psychology: Applying research methods and statistical analysis to understand consumer behavior and preferences.
• Segmentation, Targeting, and Positioning: Applying psychological principles to segment markets, identify target audiences, and position products effectively.
• Neuromarketing and Consumer Neuroscience: Exploring the use of neuroscience techniques in marketing, including brain imaging, eye-tracking, and physiological measures.
• Ethical Considerations in Economic Psychology: Examining the ethical implications of using psychological principles in marketing and the importance of protecting consumer welfare.
Note: This is a plain HTML code output, with each unit prefaced by the HTML entity "•" and separated by
tags. No additional formatting or styling has been applied.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
Por qué la gente nos elige para su carrera
Cargando reseñas...
Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
Obtener información del curso
Obtener un certificado de carrera
