Undergraduate Certificate in International Hospitality Sales and Services
-- ViewingNowThe Undergraduate Certificate in International Hospitality Sales and Services is a comprehensive program designed to prepare learners for successful careers in the global hospitality industry. This course emphasizes the importance of sales and service skills, critical thinking, and cultural competence in hospitality management.
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⢠Introduction to International Hospitality Sales and Services: An overview of the hospitality industry, including history, current trends, and future projections. This unit will cover the unique aspects of international hospitality and the role of sales and services in this field.
⢠Hospitality Sales Techniques: This unit will focus on the various sales techniques used in the hospitality industry. Students will learn about prospecting, needs assessment, product knowledge, closing techniques, and overcoming objections.
⢠Customer Service in Hospitality: This unit will explore the importance of customer service in the hospitality industry. Students will learn about customer expectations, communication skills, problem-solving, and handling customer complaints.
⢠Hospitality Marketing and Promotion: This unit will cover the various marketing and promotion strategies used in the hospitality industry. Students will learn about market research, branding, advertising, public relations, and social media marketing.
⢠International Hospitality Law: This unit will provide an overview of the legal issues that arise in the international hospitality industry. Students will learn about contracts, liability, intellectual property, and employment law.
⢠Hospitality Financial Management: This unit will focus on the financial aspects of managing a hospitality business. Students will learn about budgeting, financial statements, cost control, and revenue management.
⢠Hospitality Information Systems: This unit will cover the various information systems used in the hospitality industry. Students will learn about property management systems, central reservation systems, and global distribution systems.
⢠Hospitality Operations Management: This unit will explore the day-to-day operations of a hospitality business. Students will learn about facility management, housekeeping, food and beverage management, and event management.
⢠Cultural Awareness in Hospitality: This unit will focus on the importance of cultural awareness in the hospitality industry. Students will learn about cultural differences, communication styles, and etiquette in various regions of the world.
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